NUEVA ERA 124 representative of Mision del Sol Resort & Spa, with address at Avenida Gral. Diego Garcia Gonzalez 31, Jiutepec, Morelos, Internet portal, is responsible for the use and protection of your personal data, and in this regard we inform you of the following:

Who is and how to contact our data protection coordinator?
Our data protection coordinator is the person inside Mision Del Sol, who has been formally designated by our general director to promote and watch over the protection of the personal data we have in our possession, as well as to attend to the rights of the owners. For all matters related to the processing and protection of your personal data, you may contact our data protection coordinator by sending an email to the following address:

For what purposes will we use your personal data?
The personal data we collect from you will be used for the following purposes that are necessary to provide you with our services:

  • complete reservations or
  • requests for information,
  • purchasing products or services,
  • registering for membership programs,
  • submitting job applications,
  • responding to communications we send you (e.g., surveys, promotional offers or booking confirmations),
  • fulfill your personal preferences,
  • fulfill requests for services or referrals we offer to you
  • work with third parties, including collecting public usage information from social event websites, to help us better understand your interests and provide a more personalized service,
  • use our applications on your electronic devices, or
  • facilitate the transmission of messages to a friend’s email, if you wish. In addition, we will use your personal information for the following secondary purposes that are not necessary to provide you with the requested services, but allow us to better serve you and promote our services:
  • Send you information about Mision del Sol
  • Send you promotions of our rewards programs.
  • Conduct surveys to evaluate your satisfaction and the quality of our services.


Marketing, advertising, commercial prospecting
If you do not want your personal data to be used for the secondary purposes mentioned above, or any of them, you can communicate this to us by sending an email to The refusal to use your personal data for these purposes may not be a reason for us to deny you the services you request or contract with us, and you have five working days to let us know, notwithstanding that you later decide to exercise your right of revocation or opposition.

What personal information do we collect and use about you?

The type of personal information we collect may include your name, your personal and business address as well as e-mail addresses, telephone and fax numbers, credit card information, date of birth, gender, and information related to your lifestyle, such as room preferences, recreational activities, names and ages of children, and any other information necessary to fulfill special requests (e.g., health data, which is considered sensitive personal data).
Mision del Sol may also collect information that is not considered personally identifiable, such as your use of our websites, your communication preferences, travel habits, embedded data related to your accommodations, and responses to promotional offers and surveys.
Please note that, to better protect your information, you should not include credit card-related information in your electronic communication unless we specifically request it to complete the processing of a reservation or transaction on our branded websites or at our customer service centers.

With who do we share your personal information and for what purposes?
We inform you that your personal information may be transferred within the country to the following individuals or companies, without legally requiring your consent: when we have your consent.

In situations where it is necessary to transfer your personal information in order to provide you with the products or services you desire (e.g., a vacation package).
When companies or service providers who perform business activities on behalf of Mision del Sol (e.g., credit card processing, customer service, market research administration, or database administration services) require this information.
In the event that Mision del Sol merges with or is acquired by another company.
To comply with legal or regulatory requirements and obligations under applicable law or as a result of a court order or subpoena.
In cases of emergencies such as saving the life, preserving the health or property of a person.
In the event that Mision del Sol shares the information in the terms indicated above, we will try to limit the scope of the data provided to what is necessary to carry out the specific function. Unless precluded by legal process, we will ask third parties to protect your information and to comply with applicable personal data protection laws and regulations. If you do not object to such transfers, which you can do by sending an e-mail to our data protection coordinator, we will assume that you have given us your consent.

How can you access, rectify or cancel your personal data, or object to its use?
You have the right to know what personal data we have about you, what we use it for and the conditions of the use we make of it (Access). Likewise, it is your right to request the correction of your personal information in case it is outdated, inaccurate or incomplete (Rectification); that we remove it from our records or databases when you consider that it is not being used properly (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition) in the terms allowed by the applicable regulations. These rights are known as ARCO rights.

To exercise any of the ARCO rights, you may submit the respective request by sending an email to our data protection coordinator, who will inform you about the procedure and requirements for the exercise of these rights, and will address any questions or comments you may have in this regard. Likewise, you may exercise your ARCO rights by requesting and filling out the corresponding form at the reception desk of Mision del Sol, which is called “ARCO Rights Request”. Subsequently, our data protection coordinator will follow up on your request in compliance with the applicable regulations.

You may revoke any consent you may have given us. However, it is important to note that not in all cases your request will be admissible or we can conclude the use immediately, since it is possible that for some legal obligation we may want to continue processing your personal data. You should consider that for certain purposes, the revocation of your consent will mean that we can no longer provide the service you requested, or the conclusion of your relationship with us.
To revoke your consent you must submit your request via email to our data protection coordinator, who will inform you about the procedure and requirements for the exercise of this right, and will address any questions or comments you may have in this regard. Likewise, you may exercise your right of revocation by requesting and filling out the corresponding form at the reception desk of Misión del Sol, which is called “Request for ARCO Rights”. Subsequently, our data protection coordinator will follow up on your request in compliance with the applicable regulations.

How can you limit the use or disclosure of your personal information?
In addition to the procedure contemplated in the immediately preceding section, you can limit the use or disclosure of your personal information in the following ways:

Register in the Public Registry to Avoid Advertising of the Federal Consumer Protection Agency. For more information regarding this option, you can contact PROFECO directly or go to the following link:
Send an e-mail to our data protection coordinator requesting your registration in the “Advertising Exclusion List of Mision del Sol”, in order not to receive promotional information about our products and services.

Which is the authority in charge of ensuring the protection of personal data?
The Federal Institute of Access to Information and Data Protection (IFAI) is the authority in charge of overseeing the due observance of the legal provisions on personal data protection. For further information, you may consult the following website:

Online technologies
Mision del Sol and its business partners may use cookies and web beacons to collect information about you while you are visiting our websites. A “cookie” is a small text file that we send to your browser from a web server and that is stored on your computer’s hard drive. Mision del Sol cookies assign a unique identifier to your computer that, in turn, becomes your identification card each time you visit a Mision del Sol website.

Cookies were designed to save you time by helping us provide you with personalized service without having to remind us of your preferences each time you visit our web pages. Mision del Sol cookies are not designed to damage your files or read information that you store on your computer’s hard drive.

  • Cookies can also help us provide you with personalized online service in the following ways:
  • They remember your username and password for future visits making it easier and faster for you to log in.
  • Ensure that you have the right frames and content.
  • They ensure that you receive all requested information.
  • Help them provide you with communications that are relevant and related to your interests and location.
  • Mision del Sol cookies are limited to our websites only and are not designed to follow you as you browse the Internet once you have left Mision del Sol owned websites. We track the use of our websites in order to better serve your needs and to help you find information more easily in the future. Please note that, in addition to Mision del Sol cookies, third parties may place cookies on your computer’s hard drive. Mision del Sol is not responsible for the presence or absence of third-party cookies or for the technological features or practices that these third parties may use in connection with their cookies.
    If you prefer not to enjoy the benefits of cookies, you can configure your Internet browser to treat these cookies in different ways. Depending on the type of browser you use, you may be able to set your browser to: (i) prompt you to accept or reject cookies on an individual basis or (ii) prevent the acceptance of any cookies. You should consult the vendor or manufacturer of your Internet browser if you want specific details about cookie-related security. However, you should also consider that rejecting cookies may make it difficult for you to perform certain operations on our websites and our ability to recognize your browser from one visit to the next.


Links to Other Websites
In order to anticipate your needs, Mision del Sol provides links to other Web sites for your benefit and information. Mision del Sol is not responsible for the content provided or included on any independent web site, including, but not limited to, any advertising claims or commercial practices. While Mision del Sol will protect information found on websites that it owns and operates, we cannot control or assume any responsibility for the privacy policies of third party websites, including websites owned or controlled by independent franchisees and other owners of hotels, resorts, timeshares or residential properties that may use the name of a Mision del Sol brand or websites that are not controlled or authorized by Mision del Sol. Third party websites accessed through links on our websites have different privacy and data collection practices and security measures. We assume no responsibility for the practices, policies and security measures implemented by third parties on their websites. We encourage you to contact them and ask about their privacy practices, policies and security measures before disclosing any INFORMATION. We recommend that you review the privacy policies and statements of linked websites to understand how these sites collect, handle and store information.

How can you find out about changes to this privacy notice?
This privacy notice may be modified, changed or updated due to new legal requirements; our own needs for the products or services we offer; our privacy practices; changes in our business model, or for other reasons.
We are committed to keep you informed about the changes that this privacy notice may undergo, through our website, which we ask you to visit frequently to know the changes that the privacy notice may have undergone.
The procedure through which notifications about changes or updates to this privacy notice will be carried out is as follows: The current version of the privacy notice will be published on our Internet portal, with the date of the most recent update, and this updated version can be consulted by accessing the following link